Dave Kettinger started his radio career with WKVU, Villanova University and joined WQMR in June 2007 as General Sales Manager.  He brings with him his 36 years of broadcast/sales experience.  Dave has spent 28 years of his broadcasting career here on the Eastern Shore.  He knows the market.  Dave also worked in Television and print sales during his career.  His production has been aired in the Baltimore and Philadelphia markets as well as on Delmarva.  His radio career spans all facets of the radio business from Disc Jockey to Station Manager.  Dave also served 5 years as the Marketing/Communications Director for a Delmarva Ford Dealership and was able to “see the other side” of advertising, marketing and budgeting. Dave has had the opportunity to work with many of the biggies in broadcasting including Burkhart/Abrams in the 80’s.  Dave has always felt that electronic media is the best source of advertising on Delmarva.  Radio was and still is the major force in the Broadcasting Industry on Delmarva.  He also says, “buying radio advertising is not rocket science.  We have to get rid of Arbitron ratings, (arbitrarily rating) and use our common sense.  Radio is the easiest media to buy and get results.  People tend to try radio and not commit as they do with TV and print.  Big mistake!  Commit and get results!  Try changing things in your advertising methods…they just might work!”